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Famous Quote
You know, you keep doing the same things and you keep getting the same result over and over again.
Year: 2002Source: 2002 Berkshire Hathaway Annual Letter

Context

On the importance of learning from mistakes and adapting behavior.

Topics

life learning change wisdom

About This Quote

This quote from Warren Buffett encapsulates a core principle of his investment and business philosophy. Spoken in 2002, it continues to resonate with investors, entrepreneurs, and business leaders around the world.

Buffett's ability to distill complex financial and business concepts into memorable, quotable wisdom is one reason his annual letters and speeches are studied so widely. This particular quote touches on themes including life, learning, change, demonstrating the interconnected nature of his thinking across investing, business management, and life.

For more Buffett wisdom on related topics, explore our collection of quotes, shareholder letters, and recommended books.