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Time is the friend of the wonderful business, the enemy of the mediocre.
Year: 1989Source: 1989 Berkshire Hathaway Annual Letter

Context

Explaining why quality businesses compound value over time.

Deep Dive

This quote reveals Buffett's philosophy on business quality. A wonderful business with durable competitive advantages (a "moat") will compound its earnings and intrinsic value over time, making patience highly rewarding. Conversely, mediocre businesses require constant capital infusion, face eroding margins, and destroy shareholder value over long periods. Buffett's shift from "cigar butt" investing to wonderful companies was heavily influenced by this realization, cemented by his experience with See's Candies and Coca-Cola.

Why It Matters Today

In an investment landscape obsessed with quarterly earnings and short-term trading, this quote reminds us that the real money is made by identifying exceptional businesses and letting time do the heavy lifting. Compounding works exponentially, but only with the right assets.

How to Apply It

Focus your research on businesses with sustainable competitive advantages: strong brands, network effects, cost advantages, or regulatory moats. Once you identify them, be willing to pay a fair price rather than demanding a bargain. Then hold for years or decades, resisting the urge to trade around short-term volatility.

Topics

investing quality long term compounding business