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Company

Apple

AAPL
Technology / Consumer Electronics•First mentioned: 2016•21 letter mentions

Investment Timeline

2016Initial position at $6.6B
“We purchased our first 12 million shares of Apple in 2016... cost was $6.6 billion.”
2016 The Apple Investment & Elephant Hunt - 2016 →
201825% of equity portfolio
“Our Apple holding has performed well... the position now represents 25% of our equity portfolio.”
2018 Annual Letter - 2018 →

Letters Mentioning Apple

All Letters →
2025
Gregory Abel's First Letter - 2025
Gregory Abel's first shareholder letter as CEO, written after Warren Buffett's passing in early 2025. Abel opens by celebrating Buffett's legacy before laying out his own vision for Berkshire: strengthened culture and values, the enduring insurance franchise ($176B float), and disciplined capital allocation under new leadership. The letter demonstrates continuity with Buffett's philosophy while signaling a new chapter.
2016
The Apple Investment & Elephant Hunt - 2016
Berkshire disclosed its first major tech investment - Apple - and discussed the ongoing hunt for transformative acquisitions. Buffett also addressed the growing pile of cash (over $80 billion) and the challenge of deploying capital in an expensive market.